Tag Archives: Core Competence

Becoming The Trusted Authority: The 2 Critical Keys

Being the Trusted Authority in anything relies principally on two simple elements. You have to have a core competence in what you do, and you have to commit to using that expertise to serve others. Without either, you will not become the Trusted Authority. With both, it’s almost inevitable that you will. Understanding what this…

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Being The Trusted Authority Or Being The Best

Everyone wants to be the best at what they do, providing that they’re being authentic in their choice of careers. Attorneys want to be the best attorney’s; plumbers want to be the best plumber. This isn’t about income or status; it’s about credibility. It means really knowing that you’re the Trusted Authority in your field…

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Trusted Authority Critical Elements

Alot of people ask me, “so what does it really take to become the Trusted Authority?” The biggest mistake most people make is thinking that they have to somehow be very established, have a long track record, be the biggest supplier in the market, or have a big list of clients already. The secret to…

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