The Trusted Authority Series

Becoming the Trusted Authority is such a powerful concept, and it’s possible to use the strategy in almost any business or organization.

Over the past year, I’ve developed a series of interviews that demonstrate how it’s possible to apply the concepts in a wide variety of businesses, whether you’re an entrepreneur, small business owner or coach.

If you think about it, when it would ever NOT be a huge advantage to be considered the Trusted Authority in a particular market or industry?

So I’ve decided that I’m going to release a couple of the interviews we’ve done with Trusted Authorities in specific fields.  This will allow you to see how everyday people are applying the concept – even in markets that you wouldn’t think it would be possible.

I have yet to run into an entrepreneur who cannot benefit from the power of becoming the Trusted Authority, but if you happen to think that you can’t use the concept, feel free to post a comment to me and let me know what you think.

In today’s world, knowing who to trust is becoming a more and more important concept in every market and business.  Consumers are skeptical, frustrated and tired of being burned.

The recent scandals on Wall Street, in Hollywood, and in politics have many people feeling very uneasy about who they really want to believe and follow.

There’s a crisis of leadership in the world today, particularly authentic leadership that’s driven by people who are undoubtedly the Trusted Authority.

This is your chance to step into that void and not only provide the leadership and confidence that your market is looking for, but it’s also a massive chance for you to really take advantage of the strategy to catapult your business in terms of growth, reputation and reach.

So what are you waiting for?

The interviews I’ll be sharing with you will give you a lot of great insight and ideas into how to apply this concept, and you won’t have any more excuses as to why it won’t work for you, or you can’t use the concept.

This is a strategy that we’re orienting our entire business around, because we really believe it’s a BIG idea that has the ability to transform not just an entire organization or company, but an entire industry and market .. and even the entire economy.

So hop on board, and start thinking of yourself as the Trusted Authority.


Posted on June 12, 2011 by Greg Habstritt
  • http://www.stephaniehetu.com/cours Stephanie Hetu

    I agree, every business can benefit from positionning itself as a trusted authority. Often, more traditionnal (offline) business don’t see why or how it could help them grow their business, but it’s true, it DOES work!

  • Julia Kohutiak

    Hi Greg:
    I am actually still a Canadian citizen, cannot seem to give up our lovely country, born and raised in Montreal. I am a nurse, and a legal consultant. I have recently heard your valued seminars and am quite impressed on how you were thoughtful and pragmatic in your statements. One of the things, my twin and I have been thinking to do, and you are right, is how to provide information to the masses. I do a lot of critical thinking and see how the Americanized world of capitalism, inflects in our healthcare system in America. I want to offer courses that will enlighten mental health and drug addiction; this would include health care insurance, claims, benefits and levels of care. I am a Parity expert (Obama care law) and provide a lot of authorizations for all levels of care in both these arenas, as aforementioned above. Roma, my twin, who is the teck geek, is struggling on how to make our presence known. You mentioned, many times on how to make the money, but the issue is, you type in mental health, and 1 billion headings come up in Google, same with drug addiction. I can tell many stories, and offer words of wisdom, being a corporate leader and a strong RNAdvocate (nurse). My dad, God bless him, just recently died, a war hero, and a great humanitarian. If only, most people can be like him, but no matter. I am trying to become a Dear Abbey. I wish to offer informatics information, to consumers and professionals alike. I have 40 years in the industry, and am a subject expert. I am wondering if you can enlighten me, on which the best way to come across to people is. It is impossible to think, if they type my name or mental health, or drug addiction, that I will come up in the first page of Google. This will not happen I will be lucky if it comes up in the thousandth page. Any ideas on how we can do this, without spending huge monies?
    Thx Again,
    Julia Kohutiak, RN, LNC
    PS: Calgary is beautiful:)
    altairhealthsystems@gmail.com