Sunday, June 12, 2011

The Trusted Authority Series

Becoming the Trusted Authority is such a powerful concept, and it’s possible to use the strategy in almost any business or organization.

Over the past year, I’ve developed a series of interviews that demonstrate how it’s possible to apply the concepts in a wide variety of businesses, whether you’re an entrepreneur, small business owner or coach.

If you think about it, when it would ever NOT be a huge advantage to be considered the Trusted Authority in a particular market or industry?

So I’ve decided that I’m going to release a couple of the interviews we’ve done with Trusted Authorities in specific fields.  This will allow you to see how everyday people are applying the concept – even in markets that you wouldn’t think it would be possible.

I have yet to run into an entrepreneur who cannot benefit from the power of becoming the Trusted Authority, but if you happen to think that you can’t use the concept, feel free to post a comment to me and let me know what you think.

In today’s world, knowing who to trust is becoming a more and more important concept in every market and business.  Consumers are skeptical, frustrated and tired of being burned.

The recent scandals on Wall Street, in Hollywood, and in politics have many people feeling very uneasy about who they really want to believe and follow.

There’s a crisis of leadership in the world today, particularly authentic leadership that’s driven by people who are undoubtedly the Trusted Authority.

This is your chance to step into that void and not only provide the leadership and confidence that your market is looking for, but it’s also a massive chance for you to really take advantage of the strategy to catapult your business in terms of growth, reputation and reach.

So what are you waiting for?

The interviews I’ll be sharing with you will give you a lot of great insight and ideas into how to apply this concept, and you won’t have any more excuses as to why it won’t work for you, or you can’t use the concept.

This is a strategy that we’re orienting our entire business around, because we really believe it’s a BIG idea that has the ability to transform not just an entire organization or company, but an entire industry and market .. and even the entire economy.

So hop on board, and start thinking of yourself as the Trusted Authority.

Friday, June 10, 2011

Trusted Authority Status – It’s What Separates The Top 5% Of Entrepreneurs

What’s the missing piece that separates the 5% of top entrepreneurs from the rest? It’s becoming the Trusted Authority.

The 5% have become the Trusted Authority in their market place.  They’ve established themselves as the leader in the market, using what I call the Authority Formula.

To prove this to you, let me give you a few examples of entrepreneurs that have become the Trusted Authority, and what it did for their income and net worth.

>> Trusted Authority #1:

- This person was born into poverty in rural Mississippi
- She was raped at 9 years old ..
- She ran away at 13 years old ..
- And by 14, she was pregnant.
- She faced racism because she was black and ..
- She faced gender bias because she was a woman.

She had everything going against her, and all the excuses to use why she couldn’t be the authority in her market.

But she decided to do it anyway, and now she’s considered the world’s most influential woman.
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Monday, June 6, 2011

Trusted Authority Critical Elements

Alot of people ask me, “so what does it really take to become the Trusted Authority?”

The biggest mistake most people make is thinking that they have to somehow be very established, have a long track record, be the biggest supplier in the market, or have a big list of clients already.

The secret to remember is that becoming the Trusted Authority has little to do with how much you know, or how well known you are.  In fact, becoming the Trusted Authority concept is specifically intended to rapidly BUILD that reputation and awareness in the market, instead of taking years of hard work to establish it.

No, becoming the Trusted Authority really comes down to 2 critical ingredients that you MUST have:
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